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Media Relations and Social Media 201 for Law Enforcement Personnel

Media Relations and Social Media 201 for Law Enforcement Personnel

 

 

REGISTRATION NOW OPEN!

 

 

Description:

 

The Virginia Department of Criminal Justice Services is pleased to announce two opportunities to attend “Media Relations and Social Media 201” training for law enforcement personnel. This training is being presented by Julie Parker Communications, LLC. 

 

Beyond the basics, this 8-hour communications course has been designed to prepare law enforcement personnel to help craft and manage public messaging through both the traditional media and social media, providing intermediate training on public messaging through actionable curriculum that blends theory with practical exercises. From social media strategy to issuing the modern news release to preparing for a media interview, this course covers the broad scope of public communication when it matters most.

 

Course Goals:

 

By the end of this course, those tasked with public message for law enforcement agencies will have a more comprehensive understanding of communications strategy through media relations and social media. Upon completion students should be able to: 

 

  • Explain the importance of timely communication when handling a crisis 

  • Explain when and what to share when a critical incident is first unfolding 

  • Implement strategies to counter negativity on social media 

  • Write an effective news release 

  • Set up a news conference with crucial logistical considerations 

  • Integrate the role of the Public Information Officer with unified command

 

Topics to be discussed include:

 

  • The Cost of Inaction: Kenosha, Wisconsin Case Study

  • Media Relations and the Modern Press Release

  • Navigating Negativity

  • Social Media Strategy Through Crises Case Study

  • News Conferences and Media Interviews

  • Optimizing the PIO Role in Your Organization

  • Table Top Exercise

 

Who should attend?

This training is intended for sworn law enforcement officers, public information officers, law enforcement agency social media moderators and anyone in law enforcement required to do interviews and media releases. This training is also open to anyone interested in taking on these positions in their agency.

Partial In-service Credit

Partial In-service Credit (PIC) for Virginia law enforcement officers is PENDING APPROVAL.

Cost

There is no cost to attend this training, however pre-registration is required.  

Travel, Lodging & Meals

Participants are responsible for their transportation and lodging arrangements and expenses.

Training Time & Details

  • Check in will begin at 7:30 a.m. and course will be held from 8:00 a.m. – 4:00 p.m 

 

Registration

Pre-registration is required via DCJS’ online registration system.

  • Please note that the DCJS registration system does not have the capacity to sort eligible from ineligible registrants. Therefore, anyone who registers will receive a confirmation. It is the responsibility of the DCJS assigned course director to review the roster and make a final determination on acceptance into the course. Registrants not accepted will be notified via the email address provided during registration.

 

PLEASE NOTE: DCJS is preparing and planning to continue holding training sessions and conferences after a resumption of normal activities. Every effort will be made to hold this scheduled training, however, due to the uncertainty of the progression of the COVID-19, this training may require rescheduling. You will be notified by email if this training is rescheduled. We appreciate your flexibility and understanding.